CMOs from Bojangles, Caribou Coffee, Chicken Salad Chick, and Smoothie King share insights
Bojorquez most recently served as head of Asia-Pacific operations for Burger King, Popeyes, Tim Hortons, and Firehouse Subs
The restaurant chain will overhaul its menu, redesign stores, and invest in more digital tech as the brand seeks to ‘gain relevance again’
Plus, hear from Garrett Kern, VP of strategy and culinary at Portillo's