Working at a corporate headquarters is different
from working in a restaurant location. If you are
thinking of switching from an office and conference
room job to being a store manager or general manager,
moving back to the store level could be a pleasant
change if you enjoyed working in a restaurant in
the past.
“It allows them
to get in touch with why they joined the industry in the first place,” says
Susan Steinbrecher, president and chief executive of Steinbrecher and Associates
in Dallas. “Probably all of them started somewhere in a store, and worked
their way up to the corporate level.”
Working for a restaurant
could get you back to what you once liked to do.
“My guess was what
appealed to them was the connection with employees, the connection with customers,
the thrill of the operation,” Steinbrecher says. “That stuff goes
away when you get to the corporate level.”
There are still some challenges
though.
If you do not have that
store experience, be aware that there are some things about working in a restaurant
that are different from your corporate past. Consider applying for a store manager
job only if you are ready for a big change in day-to-day tasks.
“The store environment
is completely different from a corporate environment,” says Gregg Ward,
author of “Diversity, Harassment, Leadership, Teamwork, Change.” “It’s
retailing, and you will need to be a people person. Being a manager or GM is
all about effectively working the store’s system and literally getting
your hands dirty.”
Ward, who is also president
of Orlando-Ward & Associates, Inc. in San Diego, says you will have to manage
younger and less experienced workers. You might also have to take a pay cut and
deal with irate customers and the messes they leave behind on the floor and tables.
However, this might be
an environment you like. The plusses, he says, include “being the boss,
the rush you get when you know you and your crew did a great job when the place
was crazy busy, meeting new people every day, and the camaraderie that develops
between employees when they’ve worked together in a tough and fast-paced
environment.”
His advice: “Be
very, very clear about what you’re getting into — and that’s
retailing — when you apply.”
Whether it’s due
to a layoff or simply your desire to make a change, your potential employer will
want to know why you would want to move from making PowerPoint presentations
to working the register when someone doesn’t show up for their shift. You
don’t want the interviewer to think you are settling for a temp job while
you look for another corporate job.
“Look
at this as an opportunity to re-evaluate what do
you want for yourself, what appealed to you, and
how can you go back to that while at the same time
bringing a completely different level of experience
to the table and being a mentor to those around you,” Steinbrecher
says. “If they walk into the interview after
they have done this level of thinking, they’ll
say, ‘You know, I do have a lot to offer.’”
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